How to Write Stuff No One Else Can

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In any business, including the creative ones, there are really only three types of advantages you can have over your competitors:
Resources: You have money to burn, and they don’t
Behavioral: You naturally do something that they don’t
Information: You know something they don’t ([View Highlight] (https://read.readwise.io/read/01hr4r9cbabdgavshx6vqnnb4n))