How to Write Stuff No One Else Can

Summary

The author describes the importance of finding people with information advantages, which is the ability to know something that others don't. He argues that access to people is the biggest moat that one can have in terms of information advantage. He provides examples of how this works in practice, including his own personal method for finding interesting employees in a company using LinkedIn. By focusing on people, he believes one can gain rich context and save hours of research.

Highlights

In any business, including the creative ones, there are really only three types of advantages you can have over your competitors:
• Resources: You have money to burn, and they don’t
• Behavioral: You naturally do something that they don’t
• Information: You know something they don’t ([View Highlight] (https://read.readwise.io/read/01hr4r9cbabdgavshx6vqnnb4n))