Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems (#794)

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Brandon Sanderson (@BrandSanderson) is the #1 New York Times bestselling author of The Stormlight Archive series and the Mistborn saga; the middle-grade series Alcatraz vs. the Evil Librarians; and the young-adult novels The Rithmatist, the Reckoners trilogy, and the Skyward series. He has sold more than 40 million books in 35 languages, and he is a four-time nominee for the Hugo Awards, winning in 2013 for his novella The Emperor’s Soul. That same year, he was chosen to complete Robert Jordan’s The Wheel of Time series, culminating in A Memory of Light.

Brandon cohosts (with fellow author Dan Wells) the popular Intentionally Blank podcast and teaches creative writing at Brigham Young University.

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#794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems

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This episode is brought to you by Cresset Family Office! Listeners have heard me talk about “making before you manage” for years. And for me—as a writer and entrepreneur—I definitely gravitate toward making. So it’s important that I find the right people who are great at managing. That’s why I trust this episode’s sponsor, Cresset Family Office.

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What was your favorite quote or lesson from this episode? Please let me know in the comments.

DISCUSSED IN THIS EPISODE:

Note from Tim’s team: The below will be updated with the final list of links and timestamps shortly.

Books

Movies

Shows

Institutions

Concepts

Companies

Additional helpful items:

Timestamps:

00:00 Meet Brandon Sanderson

07:10 Soundcheck Fun and Memory Skills

11:21 Brandon’s Writing Journey and Creative Process

25:35 Teaching Creative Writing and Publishing Insights

38:08 Brandon’s Early Reading Experience

44:18 Discovering the Magic of Storytelling

45:32 A Journey from C Student to A Student

47:02 The Influence of a Great Teacher

48:51 Understanding Narrative and Plot

56:42 The Art of Character Development

01:09:42 Balancing Writing and Personal Life

01:24:04 Meeting Editors and Early Struggles

01:24:30 First Book Sale and Financial Realities

01:25:28 The Danger of the Second Book

01:25:49 Hitting the Bestseller List

01:26:34 Amazon and the Changing Market

01:29:03 Entrepreneurial Shift and Direct Sales

01:36:45 Building a Team and Crowdfunding

01:42:50 Kickstarter Success and Lessons Learned

01:52:22 COVID and Creative Freedom

02:02:53 Brandon Sanderson’s Colbert Report Cameo

02:03:48 Kickstarter Success and Subscription Boxes

02:09:01 Test Readers and Feedback Process

02:14:16 Warbreaker and Creative Commons Experiment

02:22:50 Navigating Publishing Deals and Platforms

02:33:26 The Wheel of Time Opportunity

02:42:36 The Call to Finish The Wheel of Time

02:43:10 Negotiating the Deal

02:43:56 The Struggles of Mistborn

02:45:02 The Cosmere and Building an Audience

02:48:25 The Death Spiral in Publishing

02:52:29 Magic Systems and Their Importance

03:00:39 Sanderson’s Three Laws of Magic

03:14:35 The Zero Law and Final Thoughts

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